English business 1 first task

ENGLISH BUSINESS
FIRST TASK

Written by
Alicia Istiqomah (20217490)
Diaz Ayu Frida (26217485)
Fikri Ihsan Mulevi (22217349)
Fortasya Bayyina Imbruglia (22217429)
Nabila Pratiwi Adiningrum (24217341)
Class 3EB15





GUNADARMA UNIVERSITY
PTA 2019/2020

1. Formal Letters
Now let us understand what the most common business letters mean and when to write them.
• Acknowledgment Letters: This type of letters is otherwise known as Letter of Receipt and do not mean anything more than just a confirmation. They are usually written for and are a sign of legal evidence, and do not necessarily mean that the action in question has been started, but the recipient has “acknowledged” that they have an understanding of the situation.
• Apology Letters: Letters of apology are written to simply say sorry for what has happened in the past, what measures are being taken to solve that issue or what the writer plans on about the inconvenience occurred. Substantially, these letters say something negative, but with a positive tone. Here the writer accepts their responsibility and shows sincerity about the problem so that the recipient doesn’t feel demoralized or ignored.
• Appreciation Letters: These letters are written by someone of the top management to the lower level to motivate or to express gratefulness. These are also called Thank-You Letters or Letter of Thanks.
• Circular Letters: This letter is sent to a small group but has the intention to grab the attention of larger groups. They are an important form of advertisement and promotion. They usually inform about new improvements in a company, about new facilities, or to show if any product or service is on sale.
• Complaint Letters: These letters are seen as actual problems and are addressed immediately to rectify the mistakes. These shouldn’t sound like the writer is nagging, but also shouldn’t lose its importance and professionalism if the writer wants to be taken seriously.
• Covering Letters: Covering letters usually accompany something more. They are used to describe what comes with them, why, what should be done with it and so on. These types of letters are generally very short. It might be attached with a resume explaining the applicant’s credentials and how it relates to the vacancy in the company.
• Follow-Up Letters: Follow-up letters are usually sent after some an initial communication has been made with the writer. This could be the thanking letter for an order requested by a customer, a review of the decisions taken in a meeting or an applicant inquiring about the status of his application.
• Inquiry Letter: This type of letters asks direct and detailed questions usually bullet-listed to derive/request information from the recipient. So, they are brief but powerful. They should be answered with accuracy.
• Letter of Rejection: whether you are rejecting a business proposal or a job applicant it is polite to provide proper job rejection letters. A well-written letter can maintain their interest in your company and help to build your relationships and reputation.
• Letter of introduction: a letter of introduction is similar to a sales letter but is often used to introduce an individual, company or services with the intention of following up later with the sales talk.
• Letter of intent: a letter of interest is similar to a covering letter for a job but is typically sent to companies that you are interested in working for that are not currently advertising any jobs within your area of interest. These can be highly effective if written well as they show initiative and a drive to succeed.
• Order Letters: A business can write to another business requesting for an order or placing routine or modified buy. An individual can also request a firm and place an order. The model number, name, amount, size, date, location and other specifications are cleared out in the utmost detail in this letter.
• Payment Letters: These are collection letters or letters requesting for payment. These act as a reminder to the customer whose payment date is approaching or is due.
• Recommendation Letters: This is one of the requirements of the employer who ask for such kind of letters before hiring an employee. They contain the relationship between the applicant and the person whose recommendation is given.
• Resignation Letters: This letter is written when an employer plans to leave his job, explaining why and when the employee is leaving. It is usually given to the immediate senior of a worker.
• Reference Letters Writing Help: Reference Letters can be difficult to write for a large number of reasons and many people would like to have someone do the job for them. These letters should be factual and provide the reader write precisely the information that they are looking for.
• Thank You Letters: A letters of thanks can be hard to write often because of its likely brevity. Yet thank you letters are a great way to build good relationships in bot business and personal lives.
• Sales Letters: These letters start with an interesting topic sentence to attract potential customers. These include the benefit that the customer will have from the sale, and often induce direct action by including a mode of communication with the seller, like a telephone number, email address or website link.

2. Introduction
Introduction in class
Mrs. Aca: Good Morning, Class! It’s so good to see you all again! I hope your summer holiday was great. I would like you to meet your new classmate. Alicia Crystin.
Alicia: Hello everyone! Nice to meet you!
Mrs. Aca: please tell us where you’re from, and how old you are.
Alicia: I come from the UK. I was born in a small town called Bakewell. We moved here two weeks ago. I am 19 years old and I would love to be able to make lots of friends in this campus.
Mrs. Aca: welcome to our campus, Alicia! We hope you will fill great here with us. Look, there is a free seat by the window. You can seat there.
Alicia: Thank you.
(going to cafetary)
In cafetary
Diaz: hi! Do you mind if I sit here?
Alicia: No, I don’t mind. Please have a seat.
Diaz: Thanks. I’m Diaz. We are the same class.
Alicia: Nice to meet you, Diaz.
Diaz: Nice to meet you, too. So you are british. That is so cool. You must miss your country and your friends very much.
Alicia: oh yes, I do indeed, though I have only been living herer for 2 weeks.
Diaz: Come and sit here with us, guys! This is Bila and this is Fikri. They are our classmate, too.
Fikri: Nice to meet you, Alicia.
Alicia: Nice to meet you, too. Where are you from Bila? Your name sounds Asian.
Bila: I’m from South Korea.
Alicia: so you are Korean?
Bila: I’m half Korean and half American. You see my mom from Korea and my dad from the USA.
Alicia: really? How long have you been living here?
Bila: I have been living here for 10 years.
Alicia: so how do you like it here?
Bila: I like it very much. Because I have lots of friends and relatives.
Fikri: do you have any siblings, Alicia?
Alicia: yes, I’ve got an older brother. He is 21 and he attends this campus, too. By the way, I would like to join an English club. Do you know where it is?
Fikri: I do! I’m in the English club. You can come with me after classes.
Alicia: Great! Thanks.
Fikri: That’s a gorgeous idea!

3. Conversation on phone
Peter: Hello, may I speak with Jennifer? This is peter.
Jennifer: Hi, Peter. This is Jennifer.
Peter: Jennifer. How are you today?
Jennifer: things are wonderful. What can I help you with?
Peter: Could we meet for luch tomorrow to discuss the new project?
Jennifer: That would be great. What restaurant did you have in mind?
Peter: We could go to Los Angeles’s downtown.
Jennifer: That would be perfect. It’s a nice quiet place to meet.
Peter: I’ll see you there around twelve then.
Jennifer: I’ll see you there. Look forward to it.

4. Organizations Structure
The functional structure is based on an organization being devided up into smaller groups with specific tasks or roles. For example, a company could have a group working in information technology, another in marketing and another in finance.
Each department has a manager or director who answers to an executive a level up in the hierarchy who may oversee multiple departments. One such example is a director of marketing who supervises the marketing department and answers to a vice president who is in charge of the marketing, finance and IT divisions.
An advantage of this structure is employees are grouped by skill set and function, allowing them to focus their collective energies on executing their roles as a department.
One of the challenges this structure presents is a lack of inter-departmental communication, with most issues and discussions taking place at the managerial level among individual departments. For example, one department working with another on a project may have different expectations or details for its specific job, which could lead to issues down the road.
In addition, with groups paired by job function, there’s the possibility employees can develop “tunnel vision” — seeing the company solely through the lens of the employee’s job function.

Specific job each structure
a) CEO
• Setting strategy and direction.
• Medeling and setting the company’s culture, values, and behavior.
• Building and leading the senior executive team.
• Allocating capital to the company’s priorities.
b) Marketing
• Negotiate contracts, advertising media, or products to be advertised.
• Research and plan advertising campaigns.
• Decide which media to advertise in, such as radio, television, print, online and billboards.
• Negotiate contracts.
• Organize market research studies and analyze their findings.
• Develop pricing strategies for products to be marketed, keeping the client’s budget balanced with the firm’s needs.
• Meet with clients to present campaigns and offer advice and strategies.
• Oversee staff and ensure deadlines are met.
c) Sales
• Recommending changes in producs/services and company policy by evaluating results.
• Maintain records on customer sales.
• Deal with customer complaints by investigating issues and come up with solutions.
• Prepare reports and make recommendations to management.
• Keep management informed by submitting activity and sales reports along with monthly and annual territory analyses.
• Attend educational workshops, establish professional and personal networks and read relevant industry publications in order to keep up to date.
• Identify new markets and opportunities.
d) Services
• Helping clients with counseling issues
• Leading and organizing community group activities.